Video Marketing

What is Video Marketing?

Using video as a medium to get through to your audience is called video marketing. If a picture speaks a thousand words, think of millions of words a 60-second video will be able to articulate. In today's digital age, attention spans are shorter than ever, and competition for consumer eyeballs is fierce. This is where video marketing steps onto the scene, offering a powerful tool to capture attention, engage viewers, and drive business growth.

Benefits of Video Marketing.

Video marketing content is a powerhouse when it comes to creating marketing strategies. Whether it is user-generated video content, or a 2d explainer video, capturing the attention of a screen-addicted customer is the new norm. Marketers have come a long way from creating billboards to pique the interest in the traffic area to now thinking of ways to grab the attention using digital billboards in the same space. Source: (Video marketing statistics for your 2024 campaigns)
Coming from these marketers, here are some benefits and statistics of video marketing:

• As of the latest, video and marketing go hand in hand like burgers and fries, serving up a winning combination that satisfies audience cravings and drives engagement. Speaking of engagement, did you know that 88% of marketers from around the world say that video marketing has been their new go-to strategy for marketing?
• 54% of viewers around the world are retained when they come across a video. Pretty simple, if half of your audience and potential audience are sticking around watching your advertisement in the video form, that is clearly a win. Unsure if they will even watch your video? Ok well, don’t be. Those 54% of the audience are willing to watch video content from their favorite brands (don’t make it boring though, you have been warned). Source: (How Video Consumption is Changing in 2023 [New Research])
• Did you know that 75% of people watch videos on their phones? Yep, it's true! Whether they're scrolling through Facebook or checking out videos on YouTube, folks are glued to their screens from morning till bedtime, finding the best content to watch. The probability of your brand unexpectedly appearing on our audience's screens across multiple media platforms, beyond just LinkedIn, is significant.
Still uncertain about why you should choose video marketing?
• Remember when Blockbuster closed all of its stores and Kodak went down for not adapting to digital technologies like Netflix and Nikon did? You definitely do not want to be next in line for that kind of downfall.
• In and after 2024, video marketing will be making up 82% of the internet traffic. Source: (100+ Surprising Video Marketing Statistics You Should Know in 2024)
• Explainer videos were watched by 96% of the customers to understand the product better. Reading is fundamental, sure, but learning about something is always time-saving. Don’t believe me? Gen Zs have made TikTok the new Google, or at least a more advanced one. Market your products and services through videos and get on with the times!!! Source: (I tried replacing Google with TikTok, and it worked better than I thought / Is this the search engine of the future?)

Video Marketing Ideas

Here are some cool video marketing techniques.