Business, Video, Marketing - April 12, 2024

Video Marketing

Samana Bhaila

Samana Bhaila

Business Development Manager

Video Marketing

Amongst the big brands and their massive marketing budgets are the small brands battling for their turn to get noticed by people. Small businesses today face a daunting challenge: competing with the eye-popping CGI spectacles produced by industry giants. While viral CGI videos might grab headlines, they often come with hefty price tags. Keep reading to find out why you do not need a picture of a big bag hanging on the torch of the Statue of Liberty or a shoe dangling from the Berlin gate.

What is Video Marketing?

Using video as a medium to get through to your audience is called video marketing. If a picture speaks a thousand words, think of millions of words a 60-second video will be able to articulate. In today's digital age, attention spans are shorter than ever, and competition for consumer eyeballs is fierce. This is where video marketing steps onto the scene, offering a powerful tool to capture attention, engage viewers, and drive business growth.

Benefits of Video Marketing.

Video marketing content is a powerhouse when it comes to creating marketing strategies. Whether it is user-generated video content, or a 2d explainer video, capturing the attention of a screen-addicted customer is the new norm. Marketers have come a long way from creating billboards to pique the interest in the traffic area to now thinking of ways to grab the attention using digital billboards in the same space. Source: (Video marketing statistics for your 2024 campaigns)
Coming from these marketers, here are some benefits and statistics of video marketing:
  • As of the latest, video and marketing go hand in hand like burgers and fries, serving up a winning combination that satisfies audience cravings and drives engagement. Speaking of engagement, did you know that 88% of marketers from around the world say that video marketing has been their new go-to strategy for marketing?
  • 54% of viewers around the world are retained when they come across a video. Pretty simple, if half of your audience and potential audience are sticking around watching your advertisement in the video form, that is clearly a win. Unsure if they will even watch your video? Ok well, don’t be. Those 54% of the audience are willing to watch video content from their favorite brands (don’t make it boring though, you have been warned). Source: (How Video Consumption is Changing in 2023 [New Research])
  • Did you know that 75% of people watch videos on their phones? Yep, it's true! Whether they're scrolling through Facebook or checking out videos on YouTube, folks are glued to their screens from morning till bedtime, finding the best content to watch. The probability of your brand unexpectedly appearing on our audience's screens across multiple media platforms, beyond just LinkedIn, is significant.
  • Still uncertain about why you should choose video marketing?
  • Remember when Blockbuster closed all of its stores and Kodak went down for not adapting to digital technologies like Netflix and Nikon did? You definitely do not want to be next in line for that kind of downfall.
  • In and after 2024, video marketing will be making up 82% of the internet traffic. Source: (100+ Surprising Video Marketing Statistics You Should Know in 2024)
  • Explainer videos were watched by 96% of the customers to understand the product better. Reading is fundamental, sure, but learning about something is always time-saving. Don’t believe me? Gen Zs have made TikTok the new Google, or at least a more advanced one. Market your products and services through videos and get on with the times!!! Source: (I tried replacing Google with TikTok, and it worked better than I thought / Is this the search engine of the future?)

Video Marketing Ideas

Here are some cool video marketing techniques.
  • Explainers
    Just as we all cherish a captivating narrative, our explainer video production company crafts compelling stories out of complex products or services. We break down intricate concepts into clear, engaging visuals, ensuring that your audience not only understands but also enjoys the journey of discovery.
  • Recording/creating product Demo
    Showcase your products in action and highlight their key features. Maybe through screen recording the functions or creating a story on how the hero saves the day with your product, product demos can be a great video marketing idea.
  • Taping Customer Testimonials
    Record videos of happy clients sharing why they love your product or service. Hearing from real people builds trust with others who might be interested. It's like having friends recommend something to you - it feels more reliable and genuine.
  • Leveraging Brand Story
    One thing about us all is that we love a good story. The rise of podcast culture is a big result of the love of listening to stories. From a story of the host’s personal development to a true crime case that haunts them, the storytelling experience is enjoyed by all. That's why it's crucial to leverage your brand's story to reach your audience and make a lasting impression on their minds.
  • Social Media Videos
    Catch on to the various TikTok trends or Instagram reel trends and get on to the social media bandwagon. It's a great way to get noticed and connect with people on social media.
  • You can probably tell now why video marketing is so powerful and why you should use video for marketing. Get on with the trend and get your hands on the best video marketing services available with us.

    Visit Fastblur Productions to know more! (https://fastblurpro.com/)