The foundations of our approach.
1. Research
Research is at the heart of our approach. It is key to understanding every aspect of what you’re all about. We love to read around every subject and gain vital context, helping us to deeply inform the next stages of our creative process.
2. Script
The key to a successful video is the messaging. That's why the script is the foundation of every video. Our copywriter will work hand-in-hand with you to understand the key messages that you wish to include in the script, and to figure out the most engaging and compelling way to tell your story.
3. Styleframe
Our creative team identifies the best style for your video. If you opt for an animated video, we will design two different style options for you to choose from, taking into consideration your preferences and branding materials.
4. Voiceover Recording
We will record voice-over prior to the animating stage. We mainly work with native voice-over artists based in the US and the UK. We also work with voice-over artists in other languages such as Spanish, French, German etc.
5. Illustrations and storyboard
Once the sketches are approved, we will digitize the storyboard using actual illustrations of the animation, according to the approved style earlier. Do let us know if you have any specific visual ideas for the storyboard and we will help you present your ideas in the most interesting & professional way.
6. Animation
This is the most important and time-consuming stage. Here, we will bring the script, characters and storyboard to life. We will animate each and every single object, character and element in the approved storyboard, while timing the animation based on the voice-over recording.
7. Background music and SFX
The animation will not be complete without complementing background music track. We will source for a selection of suitable tracks for you to choose from. And if you opt for sound design, we will add the sound effects throughout the animation as the final finishing touches.
